Strategies to optimize sales during the summer
Companies that are experiencing an e-commerce summer slump and intercepting new business opportunities can undertake a series of activities aimed at stimulating customer engagement and enhancing the performance of their online business. By adopting more suitable digital solutions it is possible to maintain a strong online presence and identify the needs of the target audience even during the summer months. Modern digital tools for the development of e-Commerce enable companies to best meet their customers’ needs and overcome the risks associated with seasonality.
There are many strategies that can be implemented to optimize summer sales:
Generating a sense of urgency and exclusivity. To encourage the purchase of summer products, it is possible to implement timed promotions on specific categories of items. Limited-time offers, both on a daily and weekly basis, along with customized promotions, can be useful for clearing out inventories. A psychological principle that can be exploited in this context is scarcity: Communicating a sense of urgency and scarcity surrounding products can increase the perception of their value, leading to an increased likelihood of conversions.This strategy can create an atmosphere of exclusivity and prompt customers to make quicker purchasing decisions.
Increasing visibility on social media. It is important to expand your marketing efforts to reach an increasingly large audience segment. One effective way to achieve this is by leveraging the opportunities provided by social networks, which enable continuous engagement with the target audience throughout the entire purchasing journey. After updating your social networking pages with personalized cover images for the summer period, it is fundamental to create a well-structured editorial plan that creates engagement with the public. Customers will then be more inclined to conclude an online purchase.
Using live shopping. To captivate the audience's attention, you can explore the latest digital marketing trend of live shopping, also known as live commerce. This innovative format involves leveraging live streaming to sell products, providing an interactive and engaging shopping experience for the audience. According to the latest data from Statista, last year, in the United States alone, the purchase of products in live shopping reached 17 billion dollars and is expected to triple within the next three years.
Improving user experience. One of the most effective strategies for dealing with the summer period involves activities aimed at improving the customer experience on the brand's website. Identifying bottlenecks in the purchasing process and optimizing every aspect of the online platform can help you improve the overall customer experience, increasing customers retention and acquiring new ones. According to data reported by Exploding Topics, 92.3% of users worldwide access the internet using a mobile device and approximately 55.4% use it to purchase a product or service online. Therefore, it becomes essential to implement necessary changes such as improving website loading speed, streamlining the product addition process to the cart, and ensuring the platform is mobile-friendly.
Building customer loyalty. A comprehensive and effective marketing plan must also take into account the post-purchase stage, when users start to get familiar with the goods or services they have chosen. During this stage, it's important to maintain an active dialogue with customers, which may include requests for feedback, promotional offers, or personalized content to encourage further purchases. Direct mailing stands out as one of the most impactful solutions for establishing a lasting relationship with customers. It ensures a positive and consistent brand image and can be seamlessly integrated with digital mailing services.
To overcome the e-commerce summer slump challenges and foster the development of its online business, Mail Boxes Etc. offers professional and complete digital solutions to help companies build and maintain a solid online presence.
The digital services for MBE e-Commerce support companies during the sale of products in the main marketplaces and are compatible with the most popular online sales platforms. Optimize your online business with MBE digital services.