In particular, this growth concerns some sectors that prove to be strategic for seizing new business opportunities. Before identifying them and knowing the franchising trends, however, let us analyze some data and understand the dimension of this new entrepreneurial formula.
There are 8,500 franchise brands in Europe.Rhere are 8,500 franchise brands in Europe.
Around 80% originated in EU domestic countries.
The franchising sector has enormous growth opportunities. With over 500 million consumers in 28 countries, many franchising companies around the world, particularly US companies, aim to expand to Europe. There are an estimated 22.5 million small and medium-sized enterprises in the EU: according to the European Franchise Federation (EFF), there are 8,500 franchise brands in Europe, and despite linguistic and cultural differences, this system is more widely used. as a corporate strategy with respect to the United States, where there are approximately 2,500 brands in affiliation. Of the brands developed in Europe, around 80% originated in EU domestic countries: Western Europe leads the EU in retail sales and outstrips the US by more than a trillion dollars in retail sales.
The franchising landscape appears to be quite diversified, as is consumer demand: from home services to the auto repair sector, retail goods, education, travel, dry cleaning to construction.
At an international level, the data in the Confimprese Foreign Report for 2021 highlight the willingness of retailers to focus on destination countries such as Europe, Russia and Israel for non-food and the USA and Saudi Arabia and Europe for clothing and catering. France leads the way in catering, followed by Germany, Spain, Switzerland and the United Kingdom. Only 3.2% of the interviewees declared openings in China, while non-food brands both the European and non-EU territories with a predominance of Spain, France, Germany and Switzerland.Furthermore, consumers are increasingly careful and responsible with respect to their purchases. Franchises specializing in ecology and the environment will increase in the coming years as most countries are likely to promote new laws that will move in this direction.
According to eMarketer, the growth of e-commerce channels, which today represent 16.1% of global retail sales, highlights the new purchasing habits that are increasingly oriented towards online shopping: a trend that offers interesting opportunities to companies in the logistics sector. In fact, the spread of electronic commerce will determine a continuous increase in the business volumes of outsourced logistics, due to the need for online stores to free themselves from storage costs and make the warehouse more flexible.
For this reason, opening a franchise in the logistics sector can represent a fruitful investment capable of responding to the new needs of online sales.
Franchising MBE provides an affiliation program that provides assistance and continuous training, allowing you to be part of a network of approximately 1600 Service Centers Worldwide.Seizing the opportunities of a dynamic sector with the opening of a Mail Boxes Etc. Center means becoming part of an internationally established network. Contact us for more information on the MBE franchise opportunity
