The franchising operating model has developed ever greater strength and cohesion in recent years, developing new projects and becoming an increasingly interesting formula for those who intend to open a new entrepreneurial activity.

In particular, this growth concerns some sectors that prove to be strategic for seizing new business opportunities. Before identifying them and knowing the franchising trends, however, let us analyze some data and understand the dimension of this new entrepreneurial formula.

European Franchising Numbers

In Italy alone, with an annual growth of 2% over the last decade, franchising has been able to create about 37,000 jobs, currently employing more than 217,000 employees with a turnover of over 26 billion, equal to 1.3% of GDP. The trend of recent years shows a consolidation of the indicators from a turnover point of view, which stands at around + 13.1% and of the points of sale, which registered + 12.7%, while the employment flow there is stable growth of + 16.5% and initial investments in most cases are less than 100 thousand euros.

There are 8,500 franchise brands in Europe.Rhere are 8,500 franchise brands in Europe.

Around 80% originated in EU domestic countries.

The franchising sector has enormous growth opportunities. With over 500 million consumers in 28 countries, many franchising companies around the world, particularly US companies, aim to expand to Europe. There are an estimated 22.5 million small and medium-sized enterprises in the EU: according to the European Franchise Federation (EFF), there are 8,500 franchise brands in Europe, and despite linguistic and cultural differences, this system is more widely used. as a corporate strategy with respect to the United States, where there are approximately 2,500 brands in affiliation. Of the brands developed in Europe, around 80% originated in EU domestic countries: Western Europe leads the EU in retail sales and outstrips the US by more than a trillion dollars in retail sales.

Franchising Trends: growth sectors

The franchising landscape appears to be quite diversified, as is consumer demand: from home services to the auto repair sector, retail goods, education, travel, dry cleaning to construction.

At an international level, the data in the Confimprese Foreign Report for 2021 highlight the willingness of retailers to focus on destination countries such as Europe, Russia and Israel for non-food and the USA and Saudi Arabia and Europe for clothing and catering. France leads the way in catering, followed by Germany, Spain, Switzerland and the United Kingdom. Only 3.2% of the interviewees declared openings in China, while non-food brands both the European and non-EU territories with a predominance of Spain, France, Germany and Switzerland.

Furthermore, consumers are increasingly careful and responsible with respect to their purchases. Franchises specializing in ecology and the environment will increase in the coming years as most countries are likely to promote new laws that will move in this direction.

According to eMarketer, the growth of e-commerce channels, which today represent 16.1% of global retail sales, highlights the new purchasing habits that are increasingly oriented towards online shopping: a trend that offers interesting opportunities to companies in the logistics sector. In fact, the spread of electronic commerce will determine a continuous increase in the business volumes of outsourced logistics, due to the need for online stores to free themselves from storage costs and make the warehouse more flexible.

For this reason, opening a franchise in the logistics sector can represent a fruitful investment capable of responding to the new needs of online sales.

Franchising MBE provides an affiliation program that provides assistance and continuous training, allowing you to be part of a network of approximately 1600 Service Centers Worldwide.Seizing the opportunities of a dynamic sector with the opening of a Mail Boxes Etc. Center means becoming part of an internationally established network. Contact us for more information on the MBE franchise opportunity

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Mail Boxes Etc./MBE Centers are operated by independent operators as franchisees, who operate under a franchise agreement under the brand name of MBE. Through its franchise network Mail Boxes Etc. provides support services for businesses and individuals. Logistics and shipping services represent the main services of MBE – enabled by MBE through contractual agreements concluded for the benefit of its franchisees with the main domestic and international express couriers - and other graphics and printing services - provided either directly or on the basis of agreements with large printing centers. The promotion of services for business and private customers is carried out in the framework of the business activity of each MBE franchise partner within and outside of the MBE Centers ("farming"). Each franchise partner is contractually obligated to perform such activities. Mail Boxes Etc. and MBE are registered trademarks used with permission of MBE Worldwide S.p.A. (All Rights Reserved). The services offered by the individual MBE Centers can vary depending upon the location. The material available on this Internet site, the information contained herein and any other relevant related data may not in any manner be copied, distributed, changed, republished, reproduced, downloaded or forwarded to third parties, without the expressed prior written authorization of Sistema Italia 93 S.r.l. We accept no responsibility with regard to the unauthorized use of the material available on this Internet site, the information and/or the data contained herein.
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