It is essential to pursue effective and above all consistent communication online. Why is restyling your website important? Everything changes quickly when it comes to the internet: a site created a few years ago may be obsolete today and may need a complete restyling, maintenance or development to increase conversions, analytics analysis and so on.
Too often we focus only on the aesthetic aspect and in relaunching a website that is no longer functional, we risk making mistakes that could worsen the situation. Let us look together, examine what they are and how to avoid them.
The renewal of a website is an extremely complex operation that is not limited only to the graphic restyling but also concerns the updating of programming languages and technologies useful for ensuring a better experience for the final user.
To avoid penalties by search engines and reach target users, it is therefore essential to manage the restyling correctly. The impact that the interventions will have on the various browsers must also be taken into consideration. Knowing best practices and the most common mistakes is the first step to a successful makeover that helps position your website higher in the SERPs (the results page of a search engine) once the new changes are released.
Here are the mistakes to avoid when relaunching your website:
Using outdated content and images. Updating content is important for search engine optimization purposes. Therefore, carefully select the images and texts to be included on the homepage. Making sure that new products and services are always available and accessible will allow your target to refer to the website to find out about the latest news related to the brand. Images optimization is also essential: contents that are too large slow down the page load speed.
Maintaining an old graphic layout. Another of the most common mistakes that can be made when you intend to relaunch a website is to persist in maintaining the same graphic structure: colors and fonts that are difficult to read, the absence of animations and captivating graphics can compromise a good experience for users and increase the bounce rate. One of the features that cannot be missed now is a responsive design, to make each page of the site usable regardless of the type of device used (smartphone, computer or tablet).
Having content in multiple languages on the same page. Having multilingual content on the same page is one of the biggest mistakes for a website. In fact, this will make it difficult for Google or other browsers to determine which nationality of users it is aimed at.
Opting for outdated themes and technologies. Inadequate and obsolete programming languages, slow and unsuitable hosting, unreliable servers, are all technical elements that have a significant impact on the final result: the restyling also involves updating the code, choosing technical partners and resources that allow you to be aligned with increasingly higher standards of web efficiency.
Not having performance visibility. Continuing to maintain a static structure will not help your business: the winning format is the dynamic one, with the possibility of automatically managing updatable content and inserting new products or services on the page, if you intend to sell or promote yourself online.
The website is a strategic touch point for getting to know your customers and their buying habits, their preferences and therefore to improve the offer of products and services dedicated to them. All of this is impossible without reporting and data analysis. When relaunching a website, you should also consider the opportunity to analyze the behavior of your users: the most visited pages, the bounce rate, the number of unique users and sessions are just some of the valuable information you can get from a correctly set-up website.
With the support of Mail Boxes Etc. you can relaunch your online business: MBE Centers can help you refresh your website or e-commerce, create a new website thanks to various marketing solutions and enable your customers to locate your professionalism on the web.