Europe currently has a population of around 447 million, of which over half, 52% according to Eurostat, are women. However, this figure is not matched by a proportional presence of women, either in the world of work in general or in business.
The ILO report provides these figures: less than one company in three has women managers, according to a pyramid scheme that becomes more pronounced the higher the level, and only 21.7% of the companies surveyed have a board of directors led by a woman.
Yet female entrepreneurship and the gender gap within companies have shown great potential and had a positive impact on company performance in recent years, also thanks to the application of initiatives dedicated to gender equality: according to data provided by the ILO, more than 60.2% of companies that implement measures to combat the Gender Gap record an increase in profits, measured in percentages ranging from 10 to 15%. This is an important figure, reflecting, on the one hand, the importance of the presence of women in all sectors and at all levels of the world of work, and, on the other, the potential only partly expressed by the world of female entrepreneurship.
The data reported so far show a situation in which women are penalized, but it is important to underline that the trend is positive and moves in the direction of an increasing presence of women in key company roles. Companies today recognize the need to achieve a gender balance in their workforce, a situation that can guarantee better synergies within the working context.
Moreover, some opportunities are proving particularly favorable for women who aspire to become entrepreneurs. This is the case of start-ups, a business model which, despite the still very limited presence of women in Europe, is performing very well, with a constantly improving number of results, sales or listings of their companies on the stock exchange.
Among the business models increasingly appreciated by women who wish to set up their own business is Franchising, a business model capable of going beyond self-employment and offering growth prospects within large structured groups. In fact, this formula allows you to join commercial networks and service structures that are already up and running and are able to put their know-how at the disposal of new members and allow access to concrete growth prospects in a collaborative relationship that leaves plenty of room for personal initiative.
An aspect that appears important in the choice of franchising as a business model for women concerns the need to be able to manage their time and reconcile it with family needs: research conducted by Eurostat in 2019 entitled The Life of Women and Men reveals that the number of European citizens who work and have a child is as high as 72% and the figure increases by one percentage point when there are two children. Although motherhood in some areas of our continent may still appear limiting for those who aspire to become entrepreneurs, it is equally true that franchising seems to offer a dual response, allowing you to organize your family commitments and plan your activities freely according to your needs and put yourself on the line by betting on your business skills.
Mail Boxes Etc. is the ideal partner for aspiring franchisees who intend to invest their resources and energy in the sectors of shipping, logistics, e-commerce, printing and marketing for small and medium enterprises and private customers. The trend of logistics related to e-commerce has recorded important growth figures in the last two years, with higher and higher volumes of shipments and an increasing focus on customized services.
With an affiliation program designed to provide training, technology, business planning and commercial support, MBE franchising is the perfect solution for those who want to move independently, relying on the strength and reputation of a solid and established brand.
Become part of MBE, open your own Service Center and join the network of entrepreneurs present in more than 45 countries worldwide.