The digital transformation process has had increasing influence in recent years on a considerable number of companies and sectors, encouraging the use of digital channels to support businesses that are very different from each other.
According to research conducted by Alibaba Group in partnership with YouGov, just over half of small and medium-sized businesses in the European Union export their products to other EU countries, of which about 54% recognize digital export as a fundamental role for growth in a market that is becoming increasingly competitive.Digital transformation today affects all areas, offering indisputable advantages to companies operating in the logistics and shipping sector, where proper planning is increasingly necessary to obtain results from a digital export activity.In B2C as well as in B2B, the use of digital technologies in the various business processes becomes fundamental to obtain a positive impact on performance and improve the management of international shipments.Which are the main digital tools used to sell abroad?

More than 50% of European SMEs export their products to other EU countries

54% recognize the fundamental role of digital export

5 Digital tools to improve your international shipping

The globalization of markets and online communication multiply the opportunities for establishing business relationships with potential customers, helping to reach users more quickly and effectively in almost every part of the world.However, there are no shortcuts: the advent of digital does not exclude the skills necessary to deal with foreign markets, but adds to the classic tools available to companies to improve the management of shipments and logistics on an international level, ensuring efficiency and speed.The main channels and tools to sell abroad and better manage international shipments are, among others:

E-commerce and multi-lingual sites. The first digital instrument to sell online abroad is still a multilingual e-commerce (or other similar platform): it will be essential not only to focus on high quality translations, but above all to provide for an overall adaptation of the site capable of reflecting the culture, values and identity of the destination countries, starting from the most common formats, but also from a design point of view, writing systems and finally the content.

Despite the encouraging data, there are still many small and medium-sized enterprises that do not have an online store that is sufficiently competitive to sell abroad: according to Sace Simest data, up until two years ago, most companies focused on offline exports, i.e. a network consisting for the most part of importers, distributors and physical spaces or points of sale.

A professional website with well-optimized content allows you to improve online visibility significantly and open up new opportunities on a global scale.

However, it is not enough to rely only on a simple online catalog to sell abroad. It will be necessary to manage your presence on the web better in order to make your commercial offer more usable, attractive and competitive in all languages in order to create value for potential customers in new markets and highlight the strengths of their business.

Marketplace. Proper mapping of the most popular marketplaces in the reference market is essential to be able to manage international shipments effectively and sell abroad. Third-party portals are a valid support for B2B, indispensable for identifying and reaching your target more easily and being visible internationally.

Being present on the main marketplace platforms means being able to develop trade exchanges more easily, becoming part of a very extensive business network where communicating and getting in touch with potential buyers becomes easier.

Social Selling. Targeted and geo-localized social media campaigns are the best choice for creating advertisements aimed at a profiled target and making yourself known to potential customers in foreign countries: Linkedin is the B2B channel par excellence, ideal for intercepting companies and professionals, while Meta (Facebook, Instagram and WhatsApp) represents the most suitable showcase to directly reach target consumers, also for campaigns and commercial operations that aim to increase brand recognition in that market.

Creating social campaigns can also be a concrete help to build a database of contacts of foreign customers with which to start a marketing strategy: correct planning of newsletters and DEM (Direct Email Marketing) for example is essential to reach your target in a way direct and make online business more productive.

Dropshipping. To better manage the part related to logistics, more and more companies rely on dropshipping, a digital tool for selling abroad without resorting to warehouse stocks.

The worldwide dropshipping market reached $128.6 billion in 2020 and is expected to exceed $476 billion by 2026: relying on established suppliers that outsource international shipping and logistics allows you to sell your products all over the world without having to buy goods in advance or manage the bureaucratic part of shipments, regardless of the size of your business.

If you intend to expand your market beyond national borders and you need a reliable and specialized partner in the international shipping sector, you can count on the experience of Mail Boxes Etc.. Discover MBE solutions for Digital Export to import and export your products to and from European and non-EU countries, in a simple and personalized way according to your needs.
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Mail Boxes Etc./MBE Centers are operated by independent operators as franchisees, who operate under a franchise agreement under the brand name of MBE. Through its franchise network Mail Boxes Etc. provides support services for businesses and individuals. Logistics and shipping services represent the main services of MBE – enabled by MBE through contractual agreements concluded for the benefit of its franchisees with the main domestic and international express couriers - and other graphics and printing services - provided either directly or on the basis of agreements with large printing centers. The promotion of services for business and private customers is carried out in the framework of the business activity of each MBE franchise partner within and outside of the MBE Centers ("farming"). Each franchise partner is contractually obligated to perform such activities. Mail Boxes Etc. and MBE are registered trademarks used with permission of MBE Worldwide S.p.A. (All Rights Reserved). The services offered by the individual MBE Centers can vary depending upon the location. The material available on this Internet site, the information contained herein and any other relevant related data may not in any manner be copied, distributed, changed, republished, reproduced, downloaded or forwarded to third parties, without the expressed prior written authorization of Sistema Italia 93 S.r.l. We accept no responsibility with regard to the unauthorized use of the material available on this Internet site, the information and/or the data contained herein.
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