Franchise Opportunities for Millennials
Born between 1981 and 1996, millennials or Generation Y, came of age around the beginning of the 2000s, within the context of a significant economic recession: therefore they had to adapt to market evolutions and cope with technological innovations which quickly led to the digital revolution. The skills that millennials have developed represent the characteristic trait of a generation of entrepreneurs capable of doing business and interpreting in the best possible way the social and economic changes taking place.
For many millennials, franchising represents not only the answer to their needs, but also the opportunity to do business in line with their aspirations and needs.However, the advantages are also important and tangible for franchisors, who benefit enormously from the energy, preparation and ideas of motivated franchisees. But why does franchising prove to be the right investment for millennials? Here is a list of the main reasons.
Excellent growth opportunities. According to a Forbes article, Generation Y is characterized by great self-confidence and the belief that anything is possible. However, the ambitions of the millennials do not only concern the economic sphere but also areas related to social recognition, sustainability and the positive impact on where they live. For those who aspire to do business, commercial affiliation proves to be a valuable opportunity to invest in a solid and established brand thanks to the opportunity of being part of a large network of entrepreneurs and therefore benefiting from their experience.
Room for ideas and creativity. Franchisors are constantly looking for new ideas and solutions capable of improving their services and satisfying an increasingly attentive and demanding clientele. In today’s highly competitive market, creativity is a precious resource that can be exploited to the advantage not only of the individual entrepreneur but of the whole network of franchisees. 25–40-year-olds who love dynamic contexts can find the ideal environment in affiliation with a franchise. They are capable of incorporating innovative proposals and solutions and offer valuable services to customers in line with what they require.
Training and support. According to Forbes, millennials, who have known and experienced the transition to greater access to information with the advent of the web, are curious, love to learn and are excellent students. The affiliation model, which places in front row the importance of training and continuous support in reference to the relationship between the main brand and the franchisee, responds promptly to this inclination.
Attention to technological innovation. Franchised businesses, especially those that provide communication, marketing, logistics and shipping services related to e-commerce, make extensive use of technologies and are always careful to intercept the changes taking place in society and in production chains. These are elements familiar to millennials, who grew up in the midst of a technological revolution that has forever changed the way of life of billions of people and are therefore able to implement the changes taking place before others, in order to improve the user experience of potential customers.
MBE Franchising, thanks to a network specialized in providing companies and private customers with solutions in the fields of E-commerce, Shipping, Logistics, Printing & Marketing, represents the ideal choice for millennials and for those wishing to start their own business in a highly dynamic and attentive to people. In MBE, diversity and inclusion are concrete growth levers and critical factors for success.
Mail Boxes Etc. offers customized solutions that can help businesses and individuals optimize their time and free up precious resources to devote to more strategic aspects of business management. In addition to the great know-how of the franchisor, the franchisees can count on the experience and collaboration of an international network made up of more than 1800 Service Centers in 45 countries around the world, as well as on consolidated tools and innovative technologies capable of responding to business needs and customer requests. Contact us for more information and start your business with Mail Boxes Etc.
