In a market full of opportunities but characterized by significant competitiveness, knowing how to stand out and be immediately recognizable is an aspect of vital importance for companies.

For this reason, it is absolutely necessary to have coordinated graphics capable of conveying the distinctive aspects of your business and thus build a coherent and homogeneous brand identity, especially if declined with different supports and through different channels.But what is the coordinated image of a company and why is it so important? Today, offering quality products at competitive prices is not enough to be able to get noticed and prevail over competitors. The market is characterized by different types of communication and sales channels that need to be developed with care and attention. An impactful identity is therefore needed, built with method and coherence and suitable for repetition whatever the format and communication channel.

According to research conducted by MarketingSignals, 37% of the start-up failures that deal with e-commerce are not caused by a shortage of funds available or by underdeveloped commercial and logistic structures, but rather by small investments in marketing operations and the consequent lack of visibility and recognition of the brand in the target market.The most immediate and effective solution for optimizing investments and making yourself immediately visible is to rely on professionals in the sector who are able to understand the needs of your business and build a "look & feel" suitable for the reference clientele. Let us see what the aspects are that we need to take into consideration.

What is meant by coordinated image and how to achieve it

When we talk about the coordinated image of a company, we are referring to the uniformity of the set of elements that make up its visual identity and which must therefore be organized in a coherent manner. Furthermore, today the challenge for a brand to overcome passes through the ability to be equally effective in the multiplicity of online platforms and offline channels. In other words, a brand that aims to be recognized and remembered must have a graphic design that includes both material support, such as business cards, envelopes, folders and product packaging, and digital platforms such as the site, the newsletter, the company profiles on social media.

Here are the essential elements to evaluate and take into consideration to develop the coordinated identity of a brand.

Building an effective "brand identity". Colors, fonts and graphic style are the tools that are used to build the visual identity of a brand: these are elements capable of communicating immediately with a potential customer and which can be decisive in attracting the attention of those who come across the brand for the first time. Relying on an expert partner in online and offline marketing and communication can help companies, e-commerce, small and medium-sized enterprises and start-ups eager to emerge and make themselves known.

Use distinctive language to speak to your target audience. In order to differentiate and stand out from competitors, it is necessary to adopt an original and characterizing language (also called "tone of voice")and to know how to create creative, effective and unique messages, capable of communicating your own style and brand identity to both existing and potential customers.

Standardize printed material and web channels. One of the most important elements for an effective coordinated image of a company is the correspondence between the coordinated graphic paper and web communication. Multichannel today obliges companies to be equally effective and easily recognizable in all communication channels, regardless of the type of support. It is an activity that requires time and an overview and which must be entrusted to professionals in the sector, capable of making the right choices to make visual communication simple, clear and effective.

Pay attention to the design and packing materials. Companies operating in the e-commerce sector must know how to distinguish themselves in every aspect of their business: even pacging can offer a precious opportunity to convey the logo and character of one's brand. Transforming box opening into a unique and original experience, thanks to unique colors, style and materials can help improve the customer experience and make your brand even more recognizable. Relying on specialists capable of taking care of the image in the aspects related to shipments is the best solution and thus allows you to free up precious resources to be allocated to the development of your business.

The advantages of coordinated image

It is important to consider visual communication an essential part of the process of building your business. Finding an instantly recognizable language capable of conveying corporate values is as essential for large companies as it is for small businesses or for companies that operate in online business, such as e-commerce. Essentially, a coordinated image:

  • makes the brand familiar and instantly recognizable, reinforcing the value of the brand in the eyes of the consumer.
  • transmits a clear and positive message, generating a feeling of loyalty which can favor purchases.
  • instinctively communicates the company's values and mission, contributing to brand equity or to strengthening brand credibility in consumer perception.

Trust the Printing and Marketing Solutions of Mail Boxes Etc. and plan the coordinated image of your business in a coherent and effective way with your brand. Trust our experts and create or renew the most suitable style for your business with advice on creating, designing or relaunching the coordinated image of your company and studying your visual communication.

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Mail Boxes Etc./MBE Centers are operated by independent operators as franchisees, who operate under a franchise agreement under the brand name of MBE. Through its franchise network Mail Boxes Etc. provides support services for businesses and individuals. Logistics and shipping services represent the main services of MBE – enabled by MBE through contractual agreements concluded for the benefit of its franchisees with the main domestic and international express couriers - and other graphics and printing services - provided either directly or on the basis of agreements with large printing centers. The promotion of services for business and private customers is carried out in the framework of the business activity of each MBE franchise partner within and outside of the MBE Centers ("farming"). Each franchise partner is contractually obligated to perform such activities. Mail Boxes Etc. and MBE are registered trademarks used with permission of MBE Worldwide S.p.A. (All Rights Reserved). The services offered by the individual MBE Centers can vary depending upon the location. The material available on this Internet site, the information contained herein and any other relevant related data may not in any manner be copied, distributed, changed, republished, reproduced, downloaded or forwarded to third parties, without the expressed prior written authorization of Sistema Italia 93 S.r.l. We accept no responsibility with regard to the unauthorized use of the material available on this Internet site, the information and/or the data contained herein.
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