How to Increase Your Website Traffic
The first step in a sales funnel is to attract potential customers, not only to increase traffic, i.e., the number of visitors who access the website, but also to raise your brand identity. Here are some techniques to generate traffic:
1. SEO. Search Engine Optimization is nothing more than the optimization of content for search engines, a set of strategies and techniques that allow your site to improve visibility on the web through the use of keywords specific to your sector. The most effective way to attract the public is to offer, for example, valuable and useful content, closely linked to your business, which is managed through a blog section and social networks.
2. Pay per Click. This is paid advertising on channels such as Google Ads or Facebook Ads, two excellent strategies for intercepting a well-targeted audience, through sponsored ads that contain a message capable of leveraging a need or requirement.
3. Partners. Collaborating with other companies in your sector, from influencers to the most popular magazines to niche communities, is a great way to gain credibility and authority for your e-commerce.
4. Free channels. To attract customers, it is also possible to take advantage of some organic sources of traffic, i.e., non-paid ones, such as YouTube for videos, Pinterest for images or Amazon for the sale of products.
7 Strategies to increase online sales
To increase the sales of your e-commerce it is not enough to increase visits to the site, it is also necessary to act on conversions, that is to make sure that users finalize a purchase. Here are some strategies that will help you to increase online sales:
1. Use a landing page. In order for the visitor to become your customer, it is essential to optimize the page of your product or service: the landing page is nothing more than a page designed to convert. That is to make the user perform an action, for example conclude a purchase or subscribe to the newsletter.
2. Communicate quickly. Did you know that 11% of visitors stay only between 7 and 10 seconds before understanding if they are interested in your page? The loading times of your website have a strong impact on sales, as much as your way of communicating: be effective and incisive with the message you transmit, starting from the design, focus clearly on the product and avoid giving superfluous information.
3. Offer excellent customer service. In a good online marketing strategy, excellent customer service cannot be missing: customer service is the strong point of many online activities, an excellent way to build customer loyalty and ensure a good degree of satisfaction over time. Take advantage of apps, chatbots and artificial intelligence as much as possible to offer precise and punctual assistance to your customers.
4. Publish reviews. Satisfied customers are the best evidence that you are working to satisfy the demands of the market: leaving the word to people who have already purchased a product or service has the advantage of attracting potential customers. By harnessing the power of persuasion and adding positive reviews to product listings, you will ensure that both users and Google interpret this content in your favor.
5. Improve the user experience. Simplify processes, both during registration and payment: avoid entering unnecessary questions and validation processes. It is better to ask for all the useful information on a single page and pass the user to the next one with a simple click to complete the payment. Remember to make the purchase button visible: each step must be designed to be simple, intuitive and user friendly.
6. Use delivery to your advantage. To incentivize the purchase, you can choose to offer your customers free shipping. In this case, remember to specify all the conditions clearly to prevent your customers from abandoning the cart without completing the order. An excellent method is to offer the promotion upon reaching a predetermined sum and to also include shipping to countries beyond national borders.
7. Focus on mobile traffic. Optimize your website for mobile use: most users browse and buy from smartphones and tablets, therefore making every page or aspect of your e-commerce responsive, including the payment interface, will ensure that everyone the steps are simpler and faster, thus favouring purchases.
If you need a website for your business, which can also be navigated by smartphone and capable of attracting new customers, MBE Web Services is the solution!
