5 types of marketing materials to advertise your company
The choice of marketing materials to promote a company is linked to several factors, primarily the type of business, the mission and the objectives set. The branding activity is certainly not limited only to the logo, but involves various graphic aspects that must accurately and consistently represent the company philosophy and values.
Updating the graphic design can change the brand and help distinguish it from competitors by making the image of your brand unique. It is therefore important to establish your strengths and the characters, colors and images that will define each project, outlining a visual representation consistent with what you intend to communicate regardless of the channel adopted.
Once this fundamental step has been taken, it is possible to use different types of materials to promote your business:
Business cards. Once the brand has been defined or updated, it is essential to establish new contacts and inform customers. Business cards are one of the most useful support for promoting yourself or communicating the updating of your corporate image. Always having them at hand during events and meetings will help you to get known and establish lasting relationships for your business. A well-presented and professional image is what you need to set yourself apart from the competition and be successful: choosing professional business cards and other customized solutions such as letterheads, envelopes or flyers will help you strengthen the credibility and visibility of your brand.
Labels and Stickers. Together with business cards, labels and stickers are essential communication materials for advertising a company at trade fairs or sector events that help to raise awareness of the brand. To promote a product or service better, the printing of personalized adhesive labels is an ideal solution to decorate objects, supporting materials and other products in a creative way and make them recognizable.
Brochures and flyers. Marketing supports without comparison, essential to managing communication during fairs and events and to creating a coordinated image in every aspect. Together with product catalogs, they can also become an excellent communication support within the store. Roll-ups, flags and large banners are particularly useful at meetings and fairs to help you be visible and effective in your communication.
Headed Paper and Gadgets. The best printing materials to promote a company also include customized packing for your products, ideal solutions for adding a professional touch to shipments with logo printing on gadgets, packing, envelopes, tapes, stickers and much more.
Decorations. Personalizing cars and shop windows with adhesive decorations is an effective promotional activity: in addition to highlighting offers and promotions, it will allow you to enhance the business and correctly target customers, offering a clear and consistent message.
To get in touch with potential customers, it is necessary to take advantage of all types and media of communication and marketing, combining them to optimize their effectiveness. MBE Centers offer you a wide range of materials and support to promote your company with tailor-made solutions to expand your business and strengthen your presence, both on digital and offline channels.
Our professional printing solutions and creatives are managed by professionals to help you meet all the marketing needs of your business and increase the value of your communication.
Contact us to find the best solutions to expand your business.