Starting a new business means having to deal with the competition immediately and compete with more solid and well-rooted realities.

When you create a new brand or, in the case of an existing brand, you intend to relaunch your business, it becomes essential to invest in marketing and communication activities to make yourself known, strengthening the knowledge of the brand within the sector in which you operate (awareness). Nowadays, relying on printing and marketing tools is still a very effective channel not only for new realities that need to create an identity from scratch and establish new connections with potential customers, but also for already established companies that intend to retain the loyalty of their customers.

However, in both cases it can be difficult to identify the most effective materials to promote your company: it is therefore essential to learn about the best tools for your business, carefully selecting the products that can ensure the best possible return on investment. Let us see what are the best marketing products to make yourself known or revitalize your business and expand your clientele.

Business cards, gadgets, brochures, stickers help build customer loyalty

Marketing materials must be consistent with the corporate image

5 types of marketing materials to advertise your company

The choice of marketing materials to promote a company is linked to several factors, primarily the type of business, the mission and the objectives set. The branding activity is certainly not limited only to the logo, but involves various graphic aspects that must accurately and consistently represent the company philosophy and values.

Updating the graphic design can change the brand and help distinguish it from competitors by making the image of your brand unique. It is therefore important to establish your strengths and the characters, colors and images that will define each project, outlining a visual representation consistent with what you intend to communicate regardless of the channel adopted.

Once this fundamental step has been taken, it is possible to use different types of materials to promote your business:

Business cards. Once the brand has been defined or updated, it is essential to establish new contacts and inform customers. Business cards are one of the most useful support for promoting yourself or communicating the updating of your corporate image. Always having them at hand during events and meetings will help you to get known and establish lasting relationships for your business. A well-presented and professional image is what you need to set yourself apart from the competition and be successful: choosing professional business cards and other customized solutions such as letterheads, envelopes or flyers will help you strengthen the credibility and visibility of your brand.

Labels and Stickers. Together with business cards, labels and stickers are essential communication materials for advertising a company at trade fairs or sector events that help to raise awareness of the brand. To promote a product or service better, the printing of personalized adhesive labels is an ideal solution to decorate objects, supporting materials and other products in a creative way and make them recognizable.

Brochures and flyers. Marketing supports without comparison, essential to managing communication during fairs and events and to creating a coordinated image in every aspect. Together with product catalogs, they can also become an excellent communication support within the store. Roll-ups, flags and large banners are particularly useful at meetings and fairs to help you be visible and effective in your communication.

Headed Paper and Gadgets. The best printing materials to promote a company also include customized packing for your products, ideal solutions for adding a professional touch to shipments with logo printing on gadgets, packing, envelopes, tapes, stickers and much more.

Decorations. Personalizing cars and shop windows with adhesive decorations is an effective promotional activity: in addition to highlighting offers and promotions, it will allow you to enhance the business and correctly target customers, offering a clear and consistent message.

To get in touch with potential customers, it is necessary to take advantage of all types and media of communication and marketing, combining them to optimize their effectiveness. MBE Centers offer you a wide range of materials and support to promote your company with tailor-made solutions to expand your business and strengthen your presence, both on digital and offline channels.

Our professional printing solutions and creatives are managed by professionals to help you meet all the marketing needs of your business and increase the value of your communication.

Contact us to find the best solutions to expand your business.

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Mail Boxes Etc./MBE Centers are operated by independent operators as franchisees, who operate under a franchise agreement under the brand name of MBE. Through its franchise network Mail Boxes Etc. provides support services for businesses and individuals. Logistics and shipping services represent the main services of MBE – enabled by MBE through contractual agreements concluded for the benefit of its franchisees with the main domestic and international express couriers - and other graphics and printing services - provided either directly or on the basis of agreements with large printing centers. The promotion of services for business and private customers is carried out in the framework of the business activity of each MBE franchise partner within and outside of the MBE Centers ("farming"). Each franchise partner is contractually obligated to perform such activities. Mail Boxes Etc. and MBE are registered trademarks used with permission of MBE Worldwide S.p.A. (All Rights Reserved). The services offered by the individual MBE Centers can vary depending upon the location. The material available on this Internet site, the information contained herein and any other relevant related data may not in any manner be copied, distributed, changed, republished, reproduced, downloaded or forwarded to third parties, without the expressed prior written authorization of Sistema Italia 93 S.r.l. We accept no responsibility with regard to the unauthorized use of the material available on this Internet site, the information and/or the data contained herein.
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