Therefore, digital represents the appropriate response to give a new impetus to business: every company needs a structured and defined marketing plan and strategy that takes into account the potential of these channels.
6 strategies to make your business grow digitally in the new year
Experimenting with different digital marketing techniques is an optimal solution to be able to find the most suitable strategy quickly for the context and sector in which we move. From all of these, the consolidated strategies for e-commerce businesses (and therefore increasingly essential) can be summarized in 6 macro-sections.
Offer an interactive and engaging shopping experience. Digital transformation has contributed to the development of alternative and innovative markets in which users can purchase through completely different channels and methods. The future point of sale is therefore represented by an integration between traditional physical retail and the new dynamics linked to online stores (also called "phygital"): this is why it is essential for those who have an e-commerce to map the purchase process of the customer, exploiting on the one hand the collection of in-store data and on the other building connections through virtual and physical spaces. An indispensable strategy to offer users an increasingly dynamic, fluid and engaging shopping experience, helping their e-commerce business perform better in the new year.
Strengthen your online presence. Website and e-commerce are effective tools, but if combined with the potential and immediacy of social channels, for example, they can significantly increase performance. Last year, companies using social media for commercial purposes numbered 312.61 million worldwide, equal to 93.79% of the total according to data published by Statista, Entrepreneur, NealChaffer, Truelist and Adweek.Making your online presence more effective through the use of social media has become a key component to growing an online business. Facebook, Linkedin, Instagram and new platforms such as Tik Tok and Twitch - channels increasingly used and appreciated by the new generations - represent a way to generate traffic and acquire new customers: most consumers now use social media also for purchases or to discover new products (social commerce).
Establishing a solid presence on social media is an extremely valid way to get in touch with the public in real time, creating trust and involvement, but above all it allows you to effectively promote your products and services to a very large and heterogeneous audience. E-commerce and social commerce continue to grow: almost 3 out of 5 people buy something online every week, a trend that grew again last year. On social media, over 1 billion people use Marketplace every month, and 560 million are reachable with adv. It is also estimated that the number of social commerce shoppers will increase from 79 million to 108 million in the next three years.
Optimize the management of logistics and shipments. To be truly effective, the optimization of the channels seen above cannot ignore the optimization of the processes upstream and downstream of the purchasing process. Automated management of shipments and logistics is another fundamental step to boost your e-commerce in the new year and enable the potential of an online business to grow. Automating orders and shipments and optimizing inventory management is the most suitable choice for offering customers an efficient service at all times and reducing margins of error in all processes. Entrusting the management of e-commerce logistics to expert partners can be a winning strategy to give your business an edge in the new year: thanks to innovative software solutions and digital strategies, it is possible to complete transactions deriving from online sales in marketplaces such as Amazon and eBay.
Improving the customer experience. Offering an optimal shopping experience is essential for retaining users and obtaining a good level of customer satisfaction. Especially for those who have an e-commerce business, offering customized packaging solutions allows you to involve the public, increasing engagement with your brand and consolidating brand reputation. To be able to offer different levels of service, for example customized packaging for your products, you can take advantage of professional and customized packaging solutions and shipping services for your e-commerce in the new year, so as to be able to fulfill orders in faster times while maintaining high standards and personalizing what you offer.
Design a “user friendly” website and e-commerce business”. Opening an e-commerce business connected to the website or optimizing its contents for search engines through SEO (Search Engine Optimization) activities or UX (User Experience) optimization will allow you to unlock new business opportunities, making you more competitive when facing the challenges of the new year.A well-designed and constantly updated website is a powerful tool for interacting with the public, sharing information and making the company's services and products known. In addition, creating a website and e-commerce arm optimized for different devices is essential to increase traffic and simplify the customer user experience through smooth navigation from smartphones and tablets as well.
Building effective relationships with email marketing. Considered one of the most effective tools to give new impetus to business, e-mail marketing allows you to divide the public so as to identify specific target categories and manage communication with the customer in a targeted and strategic way. This is a powerful advertising tool to personalize the message, showing a deep understanding of the customer. The email channel can be used to promote content, exclusive discounts or events but also to drive traffic to the company's website or e-commerce.
Effective web marketing services are needed to reach customers online: the MBE solutions for e-commerce help you make each process efficient and measurable, adapting flexibly to your business.A wide range of tailor-made services and tools designed for the digital world with which to give new impetus to your e-commerce business.
