Opportunities and advantages of exhibitions dedicated to franchising
Fairs dedicated to franchising represent a lively and widespread reality, capable of attracting a substantial influx of exhibitors and visitors. Despite the expansion of digital marketing, face-to-face meetings maintain a significant value: the direct communication approach is still surprisingly effective and incisive, complementing new strategies that leverage the potential of digital communication. Besides, according to Lead Liaison, 52% of business executives believe that trade shows and events generate more ROI than any other marketing channel.
At a trade fair, franchisors have the opportunity to present their ideas in a lively and stimulating way, allowing potential franchisees to perceive, touch and understand the brand's principles, values and modus operandi firsthand. Similarly, entrepreneurs and potential investors can ask specific questions, receive prompt answers and dispel any uncertainty or doubt in real time.This exchange facilitates the establishment of a personal and trusting relationship, a key element in the investment decision. Indeed, in the context of franchising, a financial commitment is usually associated with a long-term commitment, and therefore the choice of the appropriate franchisor can greatly benefit from these direct interactions.
Main Franchising Fairs
Attending franchise trade shows and events can be an important step for those looking to start a business or for franchisors seeking to broaden their partner network. But what are the events not to be missed? Here are some:
Salone del Franchising, Milan. The only event in Italy aimed directly at the world of retail and affiliation, brings together the main players in the sector with the aim of offering an overview of the trends and dynamics for the development of their business, with the speeches of numerous guests, workshops and in-depth moments. It is held every year in October.
Franchise Expo Germany, Frankfurt. It is the largest sector exhibition in the country and it is held for three days, in November. It offers potential franchisees the opportunity to get to know the proposals of over 150 brands and open a new professional chapter independently or under the guidance of established groups.
Franchise Expo, Paris. Unmissable appointments for both franchisors and franchisees, the Paris Expo, which takes place in March, is one of the largest exhibitions dedicated to franchising in the world. Almost 500 exhibitors, 30,000 participants, 3 days of meetings, workshops and unmissable opportunities for those who want to do business with the affiliation method.
Franchise Fair, Warsaw. It is the ideal place to meet potential partners and extend your network of contacts, thanks to over 150 exhibitors and thousands of visitors. It generally takes place in October and offers numerous seminars and insights, establishing itself as a point of reference not only for Poland but for the entire geographical area.
KEM EXPO, Athens. It is the only event dedicated to franchising in Greece, and is one of the most important in southern Europe. Now in its twenty-fifth edition, the KEM Exhibition brings together every year in March with a proposal that helps national and international brands to expand and consolidate.
Expofranquicia, Madrid. Every year, between April and May, IFEMA in Madrid offers a valuable opportunity for brands and potential affiliates to meet: over 100 exhibitors, from the food sector to logistics and a constantly growing number of visitors to offer you a complete vision of a dynamic and stimulating business model.
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