Franchising is an entrepreneurial formula that in recent years has shown a strong ability to adapt to rapidly changing socio-economic scenarios, maintaining solidity and high growth opportunities.

Navigating the available opportunities for those interested in pursuing this business model may appear intricate. In fact, there is a wide range of brands that offer valid opportunities in a multitude of sectors, from the technological area to logistics and marketing services. In this scenario, it becomes essential to provide potential franchisees with suitable tools and circumstances that assist them in making choices that align with their needs and aspirations. A resource that can help is franchising fairs, valuable industry events not only for anyone wishing to enter this area but also for those who already work there. These opportunities give the chance to have a comprehensive and updated understanding of what is available in the market within the relevant sectors, , speaking directly with the representatives of the brands, obtaining answers to your questions and receiving insights related to potential investments.

Furthermore, for a brand, participating in events of this kind has a strategic role, as well as for franchisors, who have the opportunity not only to meet potential entrepreneurs, but also to network, gain an overview of the trends and proposals of the competition and get in touch with potential partners and suppliers. According to a research conducted by Certain, 80% of marketing professionals believe that lead generation is the primary objective for a company that decides to participate in an event; while a survey carried out by Statista on the effectiveness of the exhibition sector notes that 39% of those interviewed are optimistic about their participation and 45% are confident about the opportunities that a fair offers. Franchising fairs and events serve as a platform where the interests of brands and potential partners converge. Let us see why and which ones are the most important.

A survey carried out by Statista reveals that 39% of those interviewed are optimistic about their participation in an event or fair

52% of business executives believe that trade shows generate more ROI than any other marketing channel.

Opportunities and advantages of exhibitions dedicated to franchising

Fairs dedicated to franchising represent a lively and widespread reality, capable of attracting a substantial influx of exhibitors and visitors. Despite the expansion of digital marketing, face-to-face meetings maintain a significant value: the direct communication approach is still surprisingly effective and incisive, complementing new strategies that leverage the potential of digital communication. Besides, according to Lead Liaison, 52% of business executives believe that trade shows and events generate more ROI than any other marketing channel.

At a trade fair, franchisors have the opportunity to present their ideas in a lively and stimulating way, allowing potential franchisees to perceive, touch and understand the brand's principles, values and modus operandi firsthand. Similarly, entrepreneurs and potential investors can ask specific questions, receive prompt answers and dispel any uncertainty or doubt in real time.This exchange facilitates the establishment of a personal and trusting relationship, a key element in the investment decision. Indeed, in the context of franchising, a financial commitment is usually associated with a long-term commitment, and therefore the choice of the appropriate franchisor can greatly benefit from these direct interactions.

Main Franchising Fairs

Attending franchise trade shows and events can be an important step for those looking to start a business or for franchisors seeking to broaden their partner network. But what are the events not to be missed? Here are some:

Salone del Franchising, Milan. The only event in Italy aimed directly at the world of retail and affiliation, brings together the main players in the sector with the aim of offering an overview of the trends and dynamics for the development of their business, with the speeches of numerous guests, workshops and in-depth moments. It is held every year in October.

Franchise Expo Germany, Frankfurt. It is the largest sector exhibition in the country and it is held for three days, in November. It offers potential franchisees the opportunity to get to know the proposals of over 150 brands and open a new professional chapter independently or under the guidance of established groups.

Franchise Expo, Paris. Unmissable appointments for both franchisors and franchisees, the Paris Expo, which takes place in March, is one of the largest exhibitions dedicated to franchising in the world. Almost 500 exhibitors, 30,000 participants, 3 days of meetings, workshops and unmissable opportunities for those who want to do business with the affiliation method.

Franchise Fair, Warsaw. It is the ideal place to meet potential partners and extend your network of contacts, thanks to over 150 exhibitors and thousands of visitors. It generally takes place in October and offers numerous seminars and insights, establishing itself as a point of reference not only for Poland but for the entire geographical area.

KEM EXPO, Athens. It is the only event dedicated to franchising in Greece, and is one of the most important in southern Europe. Now in its twenty-fifth edition, the KEM Exhibition brings together every year in March with a proposal that helps national and international brands to expand and consolidate.

Expofranquicia, Madrid. Every year, between April and May, IFEMA in Madrid offers a valuable opportunity for brands and potential affiliates to meet: over 100 exhibitors, from the food sector to logistics and a constantly growing number of visitors to offer you a complete vision of a dynamic and stimulating business model.

With over 2,800 centers in 53 countries, Mail Boxes Etc. is the franchise network with a solid business model and an internationally recognizable brand. The MBE Network is the platform of professionals to support SMEs and individuals in E-commerce, shipping, marketing, logistics and printing services capable of guaranteeing quality, competence and personalized solutions. Discover all the advantages now.

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Mail Boxes Etc./MBE Centers are operated by independent operators as franchisees, who operate under a franchise agreement under the brand name of MBE. Through its franchise network Mail Boxes Etc. provides support services for businesses and individuals. Logistics and shipping services represent the main services of MBE – enabled by MBE through contractual agreements concluded for the benefit of its franchisees with the main domestic and international express couriers - and other graphics and printing services - provided either directly or on the basis of agreements with large printing centers. The promotion of services for business and private customers is carried out in the framework of the business activity of each MBE franchise partner within and outside of the MBE Centers ("farming"). Each franchise partner is contractually obligated to perform such activities. Mail Boxes Etc. and MBE are registered trademarks used with permission of MBE Worldwide S.p.A. (All Rights Reserved). The services offered by the individual MBE Centers can vary depending upon the location. The material available on this Internet site, the information contained herein and any other relevant related data may not in any manner be copied, distributed, changed, republished, reproduced, downloaded or forwarded to third parties, without the expressed prior written authorization of Sistema Italia 93 S.r.l. We accept no responsibility with regard to the unauthorized use of the material available on this Internet site, the information and/or the data contained herein.
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