For companies that wish to take advantage of the opportunities given by an ever-increasing volume of online purchases, knowing how to manage the logistics of an e-commerce is a fundamental requirement.

A good product and a careful price and offer policy are no longer enough to beat the competition: those who buy on the web are increasingly attentive to the quality of services, punctuality of deliveries, packaging and the chance to make returns easily.How can you organize the logistics of an e-commerce and be able to find the right balance between the sustainability of a business and the satisfaction of your customers? For artisans, SMEs and more generally for all companies that sell online, precision, punctuality of deliveries and the possibility of offering different service options are paramount: it is via reliability and customization that a brand consolidates its position in the market and lays the foundations for growth.

Whether it involves investing in internal resources to build an efficient internal structure or deciding to resort to outsourcing to immediately benefit from quality logistics services, the approach does not change: it is therefore necessary to implement an overall strategy which, starting from the analysis of the resources present in the workforce and the needs of the brand, is able to implement the efficiency, without creating bottlenecks, of each component of the distribution chain, from the storage of the goods to the reception of orders, up to the final delivery. Let us see how.

60% of shoppers expect to receive their order at home within two days

50% of users are willing to pay extra for delivery

Why it is important to organize logistics in an e-commerce business

Organizing the logistics of an e-commerce business is a priority operation for companies, a constant commitment that brands make with the aim of keeping the business under control and limiting the onset of possible problems that could give rise to setbacks, costs, unexpected additions and, ultimately, customer dissatisfaction. Here are the main ones:

Delays in delivery. According to data released by Ecommerce Meeting, 60% of buyers expect to receive their order at home within two days, while 50% of users are willing to pay an extra amount for an extra delivery. Speed and punctuality are therefore the first important elements that a customer evaluates after purchasing a product online. For a company, keeping to the estimated date is not always easy, especially if it has to deal with aspects such as picking and packaging and choosing the most suitable courier, operations that require time and adequately trained staff.

Incorrect inventory. A messy warehouse or, worse, with incorrect stocks is a situation not only potentially capable of delaying the processing of orders and increasing the possibility of errors occurring, but also of depriving the company of potential earnings. For this reason, it is essential that what is present in the online store is actually available on the shelves of the warehouse, ready to be selected and sent.

Damage during shipping. Packaging operations are essential to guarantee end customer satisfaction and are one of the main elements to consider in managing the logistics of an e-commerce business. A product that arrives damaged at its destination not only entails an additional cost for the company, which must arrange for the return and possibly a new shipment, but it generates a sense of frustration and distrust in the customer, feelings that can lead to the decision to renounce the exchange and open a refund request.

Difficulties in return procedures. Those who buy online cannot see the product in front of them, nor can they touch it with their hands: the possibility of making a return with relative ease in the event that the product purchased does not correspond to expectations. For example, due to incorrect measurements or sizes, damage or unfamiliarity with the item. This is therefore an essential aspect that involves both customer service and the logistical organization of an e-commerce business.

Optimize logistics processes in e-commerce: here is  how to do it

According to a McKinsey study, by 2025 a quarter of all global purchases will be made online. This is a great opportunity to expand your business on the web, which however involves the need to overcome the challenges posed by competition and the growing demand for quality services. With the help of modern technology and appropriate strategies, these challenges can be overcome: here are some examples.

Punctual and personalized shipments. In managing logistics for e-commerce, punctual deliveries are a priority. This aspect, for example, must guarantee the user the possibility of choosing the delivery method or collection at a specific center present in his reference territory. Furthermore, in shipments, especially for international ones, it is important to be able to follow the path of the package through tracking procedures. To do all this it is important to be able to count on multi-courier formulas and select, from time to time, the most suitable player depending on the customer's needs and the type of product.

Efficient warehouse. Being able to count on an organized warehouse means not only having an account of the products stored, but also saving time and precious resources. Correct inventories, rapid operations and optimized picking , a low possibility of picking the wrong item but not only that: an efficient warehouse is a structure that is potentially capable of adapting to fluctuations and peaks in orders and thus responding to market stress. Naturally, this is not a simple process, adequate environments are needed and designed based on the needs of the goods, personnel and purchasing trends: for this reason, a good solution is to rely on third-party warehouses, professionals capable of offering the right answers to your company's needs.

Professional packaging. An item purchased online must not only arrive at its destination: it must be delivered intact. For this reason, in order to optimize the logistics processes of an e-commerce, it is necessary to take care of the packaging down to the smallest details through the use of quality materials and with packaging procedures capable of best protecting the goods based on their characteristics. Also in this case, a good strategy for small companies and artisans may be to outsource the service and benefit from the professionalism of specially trained and highly professional staff, capable of best packaging not only consumer products, but also taking care of the shipping of valuable items.

Advanced tools and automated processes. To manage logistics better, an e-commerce business cannot ignore automating processes. This strategy allows you to synchronize the status of orders, calculate prices in real time and obtain the necessary shipping labels and documents in just a few steps. At the same time, optimizing operations is an excellent way to manage returns and continue to keep inventory in order.

MBE Fulfillment is the service that allows companies to delegate the complete management of orders and logistics processes, freeing up precious internal resources to direct towards the main activities of their business. From storage to order preparation (picking and packing), from shipments to returns management, Mail Boxes Etc. provides a complete and scalable solution to improve e-commerce logistics, supporting companies and artisans who aim to improve operational efficiency, consolidate its online presence and conquer new market share.

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FAQ
Efficient logistics management is crucial because it directly affects customer satisfaction, from the speed and accuracy of deliveries to the quality of packaging and returns management.
The technology helps in logistics management by synchronizing order status, optimizing shipping routes, automating the warehouse, and providing detailed analytics to improve processes continuously.
By entrusting logistics services to an external supplier. This allows us to exploit experience, resources and advanced technologies without the need for significant internal interventions that would require investments in terms of money and time.
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