What Is the Real Value of Corporate Christmas Gifts?
There’s a moment, towards the end of the year, when companies choose to look up from their daily activities and design a gesture that makes a difference. An opportunity to thank those who have shared the journey of the past twelve months: customers, employees, suppliers, and partners.
In a professional setting, this attention typically manifests as a corporate Christmas gift. This gift is usually a carefully chosen item accompanied by a greeting message that conveys gratitude and strengthens relationships.
In today's complex business landscape, even traditional gestures take on new meanings. A Christmas gift is no longer just an act of kindness; it has also become a strategic tool for building relationships, communicating, and branding.
It’s no surprise, then, that the corporate gifting market is experiencing significant growth. According to The Business Research Company, the industry will rise from a value of $839.57 billion in 2024 to over $1,245.8 billion in 2029, with a compound annual growth rate (CAGR) of 7.9%. These figures confirm that companies no longer view gifts as a simple expense, but as a true investment.
The Most Popular Categories in 2025
In 2025, corporate gifts follow clear trends, driven by innovation, sustainability, and personalization. Companies are choosing items that speak the language of the present:
45% Tech gadgets (headphones, power banks, Bluetooth speakers)
32% Sustainable products (recycled-material water bottles)
23% Personalized apparel (hoodies, t-shirts, branded caps)
Choosing the right product means conveying company values, standing out, and offering a memorable experience.
Four Good Reasons to Include Corporate Gifts in Your Strategy
- Engaging employees. The value of a motivated and engaged team is widely recognized as a driver of growth. A simple gesture such as a Christmas gift strengthens the sense of belonging, acknowledges the efforts of the past year, and improves the perception of the relationship with the company. It’s not just about benefits: it's also an opportunity for internal communication, useful for conveying corporate values and closing the year with a positive, shared message.
- Build customer loyalty. The relationship with customers extends beyond the products or services offered. It is cultivated over time through gestures that demonstrate care and appreciation. A well-thought-out gift can strengthen ties with long-standing clients and maintain connections with less frequent ones. In fact, research shows that over 43% of companies that invest in structured gifting see an increase in customer loyalty. Thus, the gift becomes an integral part of the relationship strategy.
- Strengthen relationships with suppliers and partners. Even in B2B, continuity and solidity of relationships are key factors. Sending a gift to a strategic partner or supplier is a way to reinforce mutual trust, thank them for the work done together, and lay the foundation for new collaborations. A small gesture that, if well managed, can have a lasting impact on the relationship.
- Increase brand visibility. A corporate gift is also an effective branding tool, especially when personalized consistently with the company’s visual identity. If the chosen product is perceived as useful and high-quality, it is more likely to become part of the recipient’s daily life: this not only strengthens the positive association with the brand and awareness, but also generates additional visibility every time it is used and seen by others.
Do you want to turn your Christmas gifts into an effective tool for communication and relationship-building?
Rely on MBE: thanks to our integrated marketing, printing, and national and international shipping services, we support you at every stage - from personalized packaging and promotional materials to the punctual delivery of your gifts, whether destined for clients, employees, or partners.
A simple process, coordinated by a single partner, that saves you time and allows you to focus on what matters most: your business.
