What Is the Real Value of Corporate Christmas Gifts?
There’s a moment, towards the end of the year, when companies choose to look up from their daily activities and design a gesture that makes a difference. An opportunity to thank those who have shared the journey of the past twelve months: customers, employees, suppliers, and partners.
In a professional setting, this attention typically manifests as a corporate Christmas gift. This gift is usually a carefully chosen item accompanied by a greeting message that conveys gratitude and strengthens relationships.
In today's complex business landscape, even traditional gestures take on new meanings. A Christmas gift is no longer just an act of kindness; it has also become a strategic tool for building relationships, communicating, and branding.
It’s no surprise, then, that the corporate gifting market is experiencing significant growth. According to The Business Research Company, the industry will rise from a value of $839.57 billion in 2024 to over $1,245.8 billion in 2029, with a compound annual growth rate (CAGR) of 7.9%. These figures confirm that companies no longer view gifts as a simple expense, but as a true investment.
The Most Popular Categories in 2025
In 2025, corporate gifts follow clear trends, driven by innovation, sustainability, and personalization. Companies are choosing items that speak the language of the present:
45% Tech gadgets (headphones, power banks, Bluetooth speakers)
32% Sustainable products (recycled-material water bottles)
23% Personalized apparel (hoodies, t-shirts, branded caps)
Choosing the right product means conveying company values, standing out, and offering a memorable experience.
Four Good Reasons to Include Corporate Gifts in Your Strategy
Do you want to turn your Christmas gifts into an effective tool for communication and relationship-building?
Rely on MBE: thanks to our integrated marketing, printing, and national and international shipping services, we support you at every stage - from personalized packaging and promotional materials to the punctual delivery of your gifts, whether destined for clients, employees, or partners.
A simple process, coordinated by a single partner, that saves you time and allows you to focus on what matters most: your business.